Tuesday, 15 March 2011

Apple brings iAds to the iPad

iAds on iPad
     iAds is Apple's advertising service for mobile apps on the iOS platform. iAds allows ad creators to add videos, music, and even small interactive games to their ads. The iAd platform has been available on the iPhone and iPod Touch for a while, and the first iAd appeared on the iPad today.
     The first iAds advertisement on the iPad is an advertisement for Dove Men+Care. The maker of Dive Men+Care, a company called Unilever, put out the ad, which contains a basketball jumbo-screen with videos and interactive NCAA-themed trivia questions.
     iAds on the iPad is a good thing for both Apple and ad creators because it brings the interactive advertisement to a larger screen. This would be a great place for movie trailers, and other things that just look better on a larger screen.
  
Source: CNET